Reflecting on 2024: A Year of Growth and Learning

2024 was a transformative year for Terra Cotta Plant Boutique. This year, I participated in the most pop-up shops I've ever done, joined a professional networking group, built a YouTube channel, enhanced my social media presence, and achieved record online sales.

I finally broke out of my shell and gained a lot of confidence. Initially, I was hesitant to put myself out there, fearing my business wasn't exactly what I wanted it to be. However, getting involved in pop-up markets and engaging with people face to face made me realize it wasn’t so scary.

Social media was a daunting task because I struggled to find my voice. I spent the first half of 2024 contemplating and the second half learning through trial and error. Joining the HerHub networking group was a game-changer; the group inspired me, boosted my confidence, and connected me with incredible women.

This year taught me that the only way to build confidence is to face your fears. My fear of failure had kept me hidden, but surrounding myself with successful people made me realize failure is part of everyone's journey.

I am grateful for the slow and steady foundation I built in the first years of my business. However, I also realized my comfort zone was stifling my dreams. Stepping out of it was necessary for growth.

As a shy introvert, I doubted my ability to be a good business owner, often contemplating giving up. But 2024 changed me. I took a giant leap into the unknown, and the results were beyond my imagination.

Thank you to everyone who supported me this year—the vendors, my social media network, and the incredible women who inspired me.

2025 promises to be the biggest year of my career. With renewed passion and confidence, I am excited to see what the future holds for Terra Cotta Plant Boutique.